I heard about a book on the radio today that sounds interesting: Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself by David Seaman.
He apparently describes some publicity stunts that can get good attention in the media. The local library doesn’t have a copy, so I may have to visit a bookstore to check it out.
Speaking of books, I had to return the three writing books I mentioned earlier to the library. I ended up buying The Well-Fed Writer, as it was one of the recommended books for my writing course. I may also buy Jenna Glatzer’s book. I only read the openings of all of the books–the business part–but I enjoyed them all.
I also read The E-Myth for my class. It’s sometimes hard to figure out how to apply the tips he gives to a writing business, but occasionally, I get a good brainstorm. One of the things he mentioned was to know what business you are in. Not what product you create/sell, but what business you are in. I realized that for fiction, I am in the fantasy business–I’m just like Chanel. But I’m not sure how to reconcile that with my nonfiction writing. Should I consider the two to be separate businesses? What business is my nonfiction? Or does my nonfiction fall under marketing for my fiction?
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