Jen's Writing Journey

Last night, I saw author Caroline Miller speak on book marketing. She had some great ideas and focused a lot on marketing to libraries.

One of the best suggestions was to ask your friends to request that their local library add your book to their collection. So, next time you’re at the library, feel free to ask them to add The Best of Learning & Leading with Technology by Jennifer Roland to their collection.

Miller had many easy ideas to get and sustain publicity for your book. She mentioned a few more things you could ask your friends to do to help you: post reviews on Amazon or other book-seller sites, recommend you as a guest on local radio and television shows, help you prepare a video or book trailer to post on You Tube. (If you want to know more about book trailers, read Erica Hayes’ post on The Romantic Journey.)

She suggested using your alumni newsletters and local periodicals and radio stations as media that might be interested in covering you.

She also suggested hiring a public relations professional who could help you prepare high-quality materials and track your appearances and media coverage.

What marketing tricks have worked for you? Are you able to hire professionals to help you, or do you do it all yourself?

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