More about Marketing, Part 2
Did you miss part 1? Read it here.
Last month, I shared ideas for creating a business system and using custom promotional pens and other promotional items to build your author brand. How can you use these to market your book, not just yourself?
You can create your business system around your book or other product instead of just around your name. Try ordering your custom envelopes with a copy of your book cover or just the nameplate with some info about your expertise. And order your pens engraved with your name, your book title, and a vanity URL.
Your business cards can also do double duty if you put your book cover and a testimonial quote on the back. (Don’t have a book? Ask one of your favorite clients if you can use part of their testimonial on the back of your cards.)
Of course, one of the most important components of your marketing efforts is tracking what works. That vanity URL I mentioned earlier is a good tool for tracking. Domain names are cheap, so you can use a variety of vanity URLs to see which of your promotional tools is the most effective at driving traffic and selling books. Put a different URL on each item and then use Google Analytics or Statcounter to track visits. Use a landing page and then have all of the links redirect to your main site.
Have you tried any of these marketing tips or any of the tips I mentioned on Monday? If so, have you tracked them so that you know if your money was well spent?
Written in response to a Social Moms blog prompt. Here is the complete list of recent prompts.
