I’ve always been a word nerd. I spent much of my young life reading books in all different genres — learning how story makes us understand each other. The empathy I learned from all that reading is one of my top 5 strengths (the other four are strategic, intellection, ideation, and learner — and yes, it does bother me that those don’t seem parallel in structure).
I studied journalism and linguistics in college so I could really dissect words and how we use them to inform and persuade. Since then, I’ve put that passion to work for a variety of publications, businesses, and nonprofits. I’ve created and implemented PR, marketing, and social media plans. I’ve written articles for publication, press releases, blogs on a variety of topics, and a variety of marketing collateral — case studies, brochures, web copy, print and email newsletters, and more.
My favorite part? Putting myself into your audience’s shoes, figuring out where their pain is and how you can help solve it. In that sense, writing is a little bit like acting. I get to pretend to be someone else for a little while every day.
What It’s Like Working With Me
I make social media, email marketing, and content creation easy. With 20+ years experience as both a staffer and a freelancer, I know what it takes to create strategic plans or work from client strategy to create content that brings results.
I deliver content that converts because I take the time to understand your audience, how they speak, what they think they need to know — and what they really need to know. It also helps you reach your goals because it is based on solid strategy. Whether I’ve created that strategy for you or I’m working from your own strategic plan, I never lose sight of either your people or your needs.
We will meet in a kickoff call to figure out what you need help with and where it makes sense for us to work together. Once we agree on a plan to move forward, we will separate to work on the pieces that make the most sense for your team and for me to complete, staying in communication about where we’re headed and what we’re doing to get there.
If you need to know what’s going on in the heads of your prospects — and how to use compelling content to connect with them — I’m your gal. Email me at jennifer@jennifer-roland.com and let’s talk.
Services
- Social media and content strategy
- Email marketing and management (funnels, newsletters, and more)
- Marketing collateral
- Case studies
- White papers
- Articles and blog posts
- Press releases
- Ghostwriting
- Podcast hosting
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